Content Marketing Trends 2015
It has been several years since we last reported on the growing use and popularity of content marketing as a core strategy among B2B marketers. Back in 2012, the creation and use of compelling, relevant content was still in an experimental and learning stage for most B2B marketers. At the same time, it was starting to gain significant momentum and claiming a growing percentage of marketing budgets.
Digital Communities Deliver Proven Business Results
In spite of early skepticism about the business value of online communities their popularity and adoption has been growing significantly in recent years. Social networks such as LinkedIn, Facebook and Pinterest have been leading the way as digital technologies continue to transform our lives and businesses. Today, digital business is an imperative and organizations without a digital transformation strategy in place are at a significant competitive disadvantage compared to their digitally savvy counterparts.
Digital Business Imperatives for 2015
It has been several years since we last reported on the growing use and popularity of content marketing as a core strategy among B2B marketers. Back in 2012, the creation and use of compelling, relevant content was still in an experimental and learning stage for most B2B marketers. At the same time it was starting to gain significant momentum and claiming a growing percentage of marketing budgets.
Medical Device Tax Repeal Gaines Momentum
Momentum continues to build, both industry-wide and in Washington, for the repeal of the highly unpopular 2.3% tax on medical device revenue. Several bills were recently introduced in the House and Senate, with broad and growing bipartisan support, aimed at repealing the medical device tax.